Most people believe financial decisions are mainly rational. They assume people spend, save, borrow, and invest based on logic and careful analysis. But reality is much more complicated. Human beings are emotional. And emotions influence… 

Most people like to believe they make financial decisions logically. They assume they carefully analyze situations, compare options objectively, and make smart money choices based purely on facts. But real life usually works very differently.… 

For a long time, traditional finance assumed people made financial decisions logically. The idea seemed simple: People analyze information carefully… Compare risks rationally… Then make intelligent financial choices. But real life rarely works that way.…